Sélène · Paris, est. 2009
On the quiet Parisian knitwear label our stylists have washed, snagged, mended, and quietly reordered since 2019 — and why it is still the sweater we reach for first.
From the Current Issue
Four pieces our editors have been arguing about this week — written by humans, washed in real sinks, and read by 41,200 subscribers across 64 countries.
Heritage Deep-Dive · Édouard Saint-Laurent
We travelled to a fifth-generation workroom in the Loire to find out why a £180 cotton shirt outlasts three of its more famous rivals — and what the house quietly refuses to change.
Independent Label Review · Marlow & Mott
A 30-day wash-and-wear score of 9.2 from twelve testers, plus the pattern adjustment Marlow & Mott quietly make for repeat customers.
Opinion · Industry
Imogen Hartwell on the eight greenwashed claims we deleted from a brand's pitch this month, and the editorial line we will not cross.
Heritage Essay · Carrington of Bath
A profile of the 71-year-old weaver whose silk ties are cut by three remaining British tailors — and the small independent stockists fighting to keep her in business.
Long Review · Atelier Cinq
Pilling, fading, three moths, one emergency dye-job, and a final verdict on whether a £420 jumper can honestly be called an investment.
Worn-Tested™ Roster · Spring 2025
A 30-day wash-and-wear trial scored by at least eight real testers. Fewer than 8% of the 1,800 labels we have evaluated since 2017 have cleared the bar.
“We started Clothing Loves because we were tired of reviews written by people who had never actually buttoned the coat, or hemmed the trousers, or cried a little when the parcel arrived. Every piece we publish is written by a stylist who has worn the thing, washed the thing, and argued with their partner about whether the thing was worth the price.”
By the Numbers · Q1 2025
Independent, editor-led, and entirely reader-funded. The figures we publish are the figures we have audited — nothing inflated, nothing rounded up.
1,840+
Brand reviews & long-form features published since 2017
142/1,800
Independent labels awarded the Worn-Tested™ certification
41,200
Newsletter subscribers across 64 countries
6m 14s
Average reader session depth — vs. 1m 48s industry benchmark
The Thursday Letter
A 600-word note from one of our fourteen editors — what they wore this week, what they returned, which small label just earned the Worn-Tested badge, and the one piece they are quietly saving for. Written by humans, opened by 41,200 readers, no algorithmic feed.
Free forever. One letter a week, occasionally a second when something cannot wait. Unsubscribe in one click.
